The Gap campaign goes live this week! Here is an article covering it:

Gap has tapped a diverse group of actors and style makers to launch its fall collection, the first full collection designed by Gap head designer Patrick Robinson. The campaign, launching this week, features Liv Tyler, Ginnifer Goodwin, Hugh Dancy, Edgar Ramirez, Catalina Sandino Moreno, Melvil Poupaud, Clemence Poesy, Nate Parker, Joe Anderson, Georgina Chapman, Julia Restoin Roitfeld, Scott Schuman, Leigh Lezark, Sean Avery, David Benioff, Max Lugavere & Jason Silva, Cecilia Dean and Ryan McGinley.

Gap’s fall collection is all about classic items redesigned for today — from a timeless trench or leather jacket, to the perfect v-neck t-shirt and pair of jeans.

Hugh Dancy wears the cord blazer, $88 retail.

The campaign was developed by Laird + Partners, Gap’s creative agency, and will run in the September and October issues of national magazines including Vogue, Vanity Fair, Elle, Harper’s Bazaar, InStyle, Interview, Paper, Nylon, GQ and Rolling Stone. It will also run in the New York Times and New York Post, and will be featured in Gap stores, online at gap.com and in outdoor elements, including billboards and bus shelters.

Source: MarketWatch

Posted on August 12, 2008 by Anna
Filed In Campaigns • News